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Losing your baby weight is a… Cinch!

by on April 5, 2012

The Cinch now available at Everyday Maternity helps a new mum’s body get back in to her pre-pregnancy state. Abdominal binding has been used for many years around the world to prevent herniation, reposition the womb, increase weight loss, and enhance waistlines. Separation of abdominal muscles during pregnancy and childbirth can make it hard to regain your pre-baby belly. By binding your abdomen, you allow your muscles to come back together giving you a tight and toned midsection.

‘The Cinch’ offers comfort, support, and peace of mind to new mums. Creator, Charlene Williams’ plan follows the philosophy that it takes 9 months for your body to nurture the growth of your baby while the weight goes on, and it takes 9 months to take the weight off and return to a toned physique. For the first 6-8 weeks, ‘The Cinch’ is recommended as a gently applied pressure wrap for “Support”, for the next 3-6 months post-partum, ‘The Cinch’ is an “enhancement” tightening the tension control on the adjustable wrap while accompanied with light exercise. From 6-9 months, the Cinch that can be tightened to begin to “ tone and firm” the abdominals and a regular and cardio exercise regime is recommended. All the while considering what you eat, healthy, organic, nutritious choices.

Celebrity mums that have been Cinched: Angelina Jolie, Gwen Stefani, Minnie Driver, Jennifer Garner, Amy Poehler, Ashlee Simpson, Lisa Marie Presley….

Customer Review:
I have been wearing my Cinch from day one after birth with very good results (day & night). My waistline went from 42 to 34-35 in just 3 weeks. Prior to pregnancy I was a size 14, so for the most part my size and weight are already back to what the where before. My husband is amazed and my stomach is noticeably flatter than it was. I still will have some toning to do (of course), but I am pleased, and so thankful for this product. I love, love, love it and will recommend or gift to all my preggo friends in the future. -Yolanda

Fabric: 60 % Nylon, 32 % Polyester, 8% Spandex & Anion Technology

Sizes: XS-M can expand to 38″ and L-XL can expand to 48″ available in Cool Grey or Nude at

Contact us for further information and advice on fit and use of the Cinch.

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